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Business Marketing
4.4
Negocios y EconomíaISBN | 9780072410631
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Product details
Pages: 736 pages
Author: F. Robert Dwyer, John F. Tanner
Publisher: McGraw-Hill Publishing Co.
ISBN: 9780072410631
Format: tapa dura
Language: en
Release date: 13/7/2001
ISBN: 9780072410631
Synopsis of Business Marketing
Este libro de texto está dirigido a estudiantes de marketing empresarial. Introduce los conceptos de marketing para empresas y destaca la importancia de construir relaciones con los clientes. Cubre temas como la estrategia de marketing, las relaciones con los clientes y el aprendizaje en el contexto del marketing empresarial. Es una segunda edición del libro.
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