by Jeremy Wright · McGraw Hill · tapa dura · ISBN 9780072262513
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«Blog Marketing» is Jeremy Wright's marketing essay, published by McGraw Hill in hardback (336 pages, in English).
The essay analyzes the commercial potential of blogs and offers strategies for using them as a direct communication channel with customers. With examples from companies such as Google, Disney, Microsoft or General Motors, it explains how to obtain useful market information, increase brand visibility and foster dialogue with the audience.
A work intended for marketing and public relations professionals, as well as small business owners who want to leverage blogs without large investments.
