by Melanie Voß · VDM Verlag Dr. Müller · tapa blanda · ISBN 9783639051780
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Best Ager» is Melanie Voß's essay on tourism marketing for the 50+ generation, published by VDM Verlag Dr. Müller in paperback (92 pages).
It analyses demographic change and the travel behaviour of the 50+ generation in Germany, a segment with great potential for tourism. It argues that tourism providers must create offers and communication adapted to the «Best Ager», and proposes solutions to achieve this from the perspective of the German tourism industry.
Full title: «Best Ager: Angebots- und Nachfragewandel im Tourismus - Umsetzung durch gezieltes Marketing». Published in 2013. Language: German. Category: business and economics.
Aimed at professionals and students of tourism and marketing interested in the 50+ generation.
