by Ideaspropias · Ideaspropias Editorial · tapa blanda · ISBN 9788496256101
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«Atención al cliente» is the practical customer service guide by Ideaspropias, in paperback (189 pages), published by Ideaspropias Editorial.
The work presents customer service as a system of continuous improvement to increase satisfaction and reduce customer loss. It covers the general aspects of oral and written communication, guidelines for public service, and key consumer behaviour patterns, with the aim of improving service quality and company results.
Published in 2004 in Spanish. The cover subtitle is «Guía práctica de técnicas y estrategias».
Aimed at public-facing service professionals and companies seeking to improve customer satisfaction.
