by José Díez de Castro, Carmen Redondo López, Begoña Barreiro Fernández, María Ángeles López Cabarcos · Pirámide · tapa blanda · ISBN 9788436816785
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This book, titled 'Business Administration: Managing in the Knowledge Society', explores the transition from an industrial society to a knowledge-based one, highlighting the need to adapt organizations and their management. Since its first edition, it has been designed to introduce readers to the world of administration, presenting the nature, content, and purpose of managerial work. Adapted to the curricula of Spanish universities, the book offers a didactic approach with clear learning objectives, practical cases, and reasoning activities. This edition includes significant updates, incorporating new concepts and techniques such as public management, business planning, empowerment, data mining, emotional intelligence, and competency management.
