by Aedec Aedec · PRENTICE HALL · tapa blanda · ISBN 9788420540436
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«40 éxitos en comunicación» is the communication casebook of the ADECEC association, published by Prentice Hall in paperback (448 pages, in Spanish).
It brings together real cases developed by ADECEC member consultancies across twelve areas of communication. The book highlights the educational value and originality of the strategies, and shows how to combine different communication tools to solve specific problems and achieve effective, profitable results for companies.
First edition published in 2004 within the series «Fuera de colección / Out of series».
Aimed at communication professionals and public relations students.
