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40 éxitos en comunicación
by Aedec Aedec · PRENTICE HALL · tapa blanda · 448 pages
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Pages: 448 pagesAuthor: Aedec AedecPublisher: PRENTICE HALLFormat: tapa blandaLanguage: es-ESRelease date: 1/2/2004ISBN: ISBN 9788420540436
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Synopsis of 40 éxitos en comunicación
Este libro recopila casos de éxito en el ámbito de la comunicación desarrollados por consultoras socias de ADECEC. Se enfoca en el valor didáctico y la originalidad de las estrategias, ofreciendo una visión del sector desde la perspectiva de la resolución de problemas en diversas áreas de la comunicación. Presenta una amplia gama de herramientas comunicativas que, combinadas estratégicamente, generan resultados eficaces y rentables para las empresas. Ideal tanto para profesionales del sector como para estudiantes de comunicación y relaciones públicas.
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